Grooming for men, was such an alien topic a few years back. It was a concept which was restricted to men in the glamour industry. However, now times have changed, men grooming is not a taboo or a frowned upon topic among the new rise of the metrosexual male. So what changed? I remember as young adult watching stars like Amitabh Bachchan only promoting things or doing an advertisement for Ambuja cement. Then came the crop of Shahrukh Khan, he started with the face creams specially designed for men, the 7 signs of aging were not restricted to just women but men as well and now the young heartthrob cricketers like Virat Kohli to Ranvir Singh are promoting grooming products and you see any male from age group 15-45 and they have a range of products that they don’t shy away from. In fact the new crop of YouTubers like Vaibhav (Sherry shroffs husband), Jatin from the style doodler and other male bloggers dont shy away from trying new style garments to facemasks.